The site was designed to elevate the Sand & Fun event, creating a standout destination for this edition and future years. Its focus is on delivering original, meaningful experiences that let visitors truly feel the sensation of flight, fitting the flying-themed nature of the event
Beyond entertainment, the site aims for financial success through ticket sales and by attracting sponsors who can integrate their booths, logos, and services
Ultimately, it seeks to provide an engaging, innovative, and culturally proud experience that aligns with the goals of Riyadh Season and the initiative 2030 broader Vision
In the tapestry of our creative odyssey, a beacon of distinction emerged when the illustrious SBA entrusted Elegant Concept with a mission: to forge one of the world’s premier studios. A narrative unfolded, intricate and profound, where the complexities of design, decoration, and the interwoven dance of light grids and cabling seamlessly converged. What transpired was more than a project. It was a dream sculpted into reality, a symphony of ingenuity orchestrated by our dynamic international team.
Navigating the labyrinth of intricacies, we reveled in the joy of transforming challenges into triumphs, breathing life into a vision that transcended the ordinary. Each component became a note in our harmonious melody, resonating with precision and purpose. It was a pleasure, a testament to the synergy that unfolds when passion meets expertise, when dreams find their way into the tangible embrace of creation.
As the final curtain rose, the studio stood not just as a testament to technical prowess but as a living testament to the beauty that emerges when dreams are met with dedication. In the end, it was more than building a studio; it was crafting a legacy, a masterpiece birthed from the collaborative brilliance of Elegant Concept’s international artisans.
A cutting-edge news sport set, designed and constructed by our expert team at Elegant Concept
This state-of-the-art set boasts a remarkable level of versatility, with the ability to adapt to any color light and be updated accordingly. At the center of the set is a large video wall on the right, accompanied by a sleek curved desk, providing the perfect platform for news presenters to anchor their coverage. On the left side, a series of multi screens add a dynamic element to the set, while a touch screen interface allows for quick and efficient access to the latest news updates. With meticulous attention to detail and an unwavering commitment to quality,
Elegant Concept has once again demonstrated its mastery of creating immersive and functional sets for the news and sports broadcasting industry.
The Studio composition is a formal, symmetrical arrangement of seating areas and a light-filled wall installation. Two matching armchairs face each other, centrally positioned, with a coffee table between them. The walls feature a striking modular design of light-colored squares that create visual interest and seem to be illuminated from within. Other decorative elements, including plants and framed art, are strategically placed to add texture and visual appeal. The shot appears to be a well-composed interior design display, focused on presenting the aesthetic and functionality of the space
Welcome to the innovative world of MBC Sports Pro, where our modern multi-set design revolutionizes sports broadcasting. Featuring an array of strategically placed cameras and a seamless integration of curved and traditional screens, our set offers unparalleled versatility and visual impact.
Designed to captivate audiences, our multi-set combines cutting-edge technology with aesthetic sophistication. Curved screens envelop viewers in immersive panoramas, while traditional displays provide detailed analysis and real-time updates. This dynamic setup ensures that every sporting moment is captured from multiple angles, enhancing viewer engagement and comprehension.
Design & Concept of this studio is purely based on the theme of religious Program Colour pallete is specifically chosen for it, with serene colors & Minimalistic approach Soft edges overall, be it in LED Lighting or Table design, also compliment the theme Addition of calligraphy in negative space is additional feature to complete the idea Season Idea provides its expertise in realizing the design into actual set. It was finished in Melamine flooring with inset LED lights and luminous wall cladding. Customized anchor table was also completed as per design & layouts specifically done for it Acrylic stand with illuminated calligraphy samples serve the purpose of not only theme completion but also are movable to adjust Lighting according to Camera angle
It is one of the most complimented Set Design of our collaboration with SBA
The Asian Physics Olympiad 2025 is a celebration of scientific discovery, innovation, and collaboration, set against a backdrop of immersive experiences and thoughtful design. Drawing inspiration from both the natural world and the infinite universe, the event’s design approach weaves a seamless narrative that connects physics to its profound impact on humanity.
The Apple Tree: A Symbol of Curiosity: The design begins with the story of discovery, inspired by Isaac Newton’s apple tree. It symbolizes the origins of scientific thought and exploration, serving as a powerful metaphor for the curiosity that drives physics. Elements of the apple tree will be subtly incorporated throughout the event in both the physical spaces and visual design, grounding the Olympiad in its roots of inquiry and wonder.
The Atom: A Foundation of Physics: Atom-inspired motifs, with their curves and orbits, represent the fundamental building blocks of the universe. These forms guide the design language of the event, seen in architectural elements, lighting designs, and even the trophies. This ties the event’s aesthetic to the precision and elegance of scientific principles.
The Cosmos: Exploration Beyond Limits: The immersive experiences within the Olympiad, such as the planetary gravity simulation, embody humanity’s ambition to understand the universe. Space-themed visuals and concepts serve as a reminder of the limitless possibilities physics offers.
This booth design was created for Convergent Technology and Unilumin participation in Sand & Fun 2025.
The concept focuses on highlighting the diversity of advanced screen technologies offered by the company through an engaging and futuristic spatial experience.
The design combines a futuristic atmosphere with minimalist aesthetics, emphasizing clarity and technology
The materials, lighting, and structure are kept simple to let the digital displays and Meta box become the central visual and experiential focus of the booth.